Spoonflower

As Senior Social Media Strategist at Spoonflower, I'm transforming our brand positioning from an artist platform to a key player in print-on-demand e-commerce. Through strategic content development and community engagement, I drive measurable business impact across our social channels.

I collaborate with marketing teams to align social strategy with product launches and campaign objectives, crafting content that inspires our creative community while meeting business goals. My focus on data-driven decision making ensures our social presence delivers tangible results for stakeholders.

Within nine months, my strategic approach to organic social content generated nearly $1 million in revenue. By combining analytics insights with creative storytelling, I've built an engaged community that consistently converts while maintaining Spoonflower's unique brand voice.