Streetsense

At Streetsense, I led social media strategy and content production for major B2B and B2C clients. I developed comprehensive playbooks and editorial strategies, most notably for Apartments.com, where I transformed their brand voice by introducing Brad Bellflower (portrayed by Jeff Goldblum) as the account personality.

I managed every aspect of clients' social presence, from creative direction and content development to performance analysis. My role focused on driving measurable results through data-driven optimization, delivering regular insights and KPI tracking to stakeholders while ensuring all content aligned with brand strategy.

By reimagining social presence through distinctive approaches like the Brad Bellflower personality, we delivered significant year-over-year growth: 76% increase in follows, 79% increase in click-through rates, and 48% increase in web sessions from social. This creative strategy helped transform standard corporate accounts into engaging, personality-driven channels that drove measurable business results.