Social Media Intern · February 2015 - July 2016
I increased awareness of research-based information amongst childcare providers through the use of social media. In one year, TLC’s following on Twitter grew by 198%, and Facebook following grew by 50%. Impressions on posts more than doubled.
Conducted research to create a social media Playbook and best practices guidelines, led a social media boot camp for educators on how to disseminate their research using digital platforms, and managed all digital content including an email newsletter, blog, and social media.
The research I did was published on the Extension website: Social Media Toolkit for Extension Professionals. Additional research was then conducted to measure the impact of the toolkit. The results were published in the Journal of Extension: Impact of an Extension Social Media Tool Kit on Audience Engagement.
Emma is a shining star in our team of research faculty, educators, social media specialists, and other students. she showed exemplary leadership qualities and communication skills while working on the project and interacted effectively with other team members from diverse backgrounds, expertise, and social media knowledge and needs.