I'm a strategist who transforms both social media and content strategy into measurable business impact. I bring heart to everything I do, building authentic communities and creating strategic content that delivers clear ROI for both Fortune 500 companies and local businesses.
My passion lies in research, curation, and human connection—turning complex ideas into creative solutions that spark joy.
From crafting comprehensive digital playbooks at Streetsense to driving nearly $1M in revenue through organic social media at Spoonflower, I combine data-driven insights with creative storytelling to help brands connect meaningfully with their audiences.
While working with major companies, I also partner with small businesses to elevate their digital presence. This includes Once Gathered, Bull City Pet Sitting, and The Barn of Chapel Hill in NC, and Wine & Blooms in Upstate NY.
My focus on social strategies and authentic storytelling has consistently helped these business expand their reach and attract their ideal clients.
Emma is a force of nature. Her incredible passion, as well as her understanding of social media and her determination to get the work done, completely transformed the social media landscape for the college. She quickly created a plan and organized a legion of social media contributors around the schools who would help us showcase the incredible warm culture of the three schools, the beauty and special attributes of Ithaca, and the quick pace and style of New York City.
